REVIEWS AND FEATURES:
1)POSITIVE POINTS-
-"a complicated and brilliant portrait of London life" The Guardian.
-"strong performances from a superb ensemble cast" The Telegraph.
-"its far more gripping than a drama about the property market sounds" Evening Standard.
2)CRITICISMS-
-"an overly schematic tangle of under developed plot lines populated by underwritten characters" The Telegraph.
-"it was a disappointment" The Telegraph.
3)
4)The writer says that 'the average house price in London hits £500,000 as Capital's housing market shows no sign of losing steam'.
5)-"housing market and increasing rate of gentrification across London means that Capital's ideas still stand. Reflecting the times, the setting has changed from Clapham to Balham." Standard.
-"Capital offers a microcosmic metaphor for London at large." Standard.
-"This drama shows an eternal London, riven by inequality and quickened by diversity." The Telegraph.
TEXTUAL ANALYSIS:
1)At the beginning of the trailer, there are few shots of the streets in London. More specifically, there is a close up shot of the street name: 'Pepys Road' which shows the postcode. This immediately tells the audience the setting/ where everything is taking place.
2)There are many shots of what the characters are doing however, the clips are short therefore, it exposes the fact that London life is chaotic and fast paced.
3)DINNER SCENE AT KAMAL FAMILY- They are on face time with another relative and she says about speaking to the police about the postcards that they receive. Its suggests that the occurrences in London affects everyone regardless if they are involved in that situation or not; their family sticks together. The fact that they are on face time exposes the modernisation of London.
4)The soundtrack communicates the fact that it is set on a certain street. Also the lyrics communicate that the streets are negative; for example "they pull me back" suggests that they are almost controlling and you cant escape. This could relate to the postcards that the characters receive.
5)The main tense part of the trailer was when there was a point of view shot of someone photographing a house with the voice over of someone mentioning the police; it implies criminality and suspicion.
Episode 1 preview~
Episode 2 preview~
1)Upper-middle-class family life is presented as laid back as they have a babysitter. However, towards the end, Arabella walks in and acts extremely stuck up and mentions her phone- it implies that she is materialistic and cares more about technology over her kids. It suggests that they don't spend a lot of quality time together.
2)
3)In this preview, the audience may warm towards Roger as he is friendly to the babysitter and sings with his sons.
INDUSTRIES AND PRODUCTION CONTEXT:
1)The parent company for Kudos is 'The Shine' company.
2)In 2002, 'it came to international attention with the BAFTA Award-winning spy drama Spooks, which debuted on BBC One.
3)
4)
MARKETING AND PROMOTION:
1)To interest the audience, they include questions that the audience might think of themselves; it encourages them to watch the show as they want to know the outcome and find the answers to their questions. For example: 'Who is behind the anonymous hate campaign? And what do they want?'.
2)They mention other programmes that they have created a their audience might watch those shows and they know their work that they have created.
3)Kudos commissioned Capital for BBC One.
4)Toby Jones says that Roger 'isn't an evil banker' but he is 'slightly complacent.
5)It gives you the idea of what it means to belong to a community regardless of your background; this reflects that this is how London is in real life- everyone belongs to a community.
6)
7)One of his favourite moments in the drama was on Christmas morning when Roger was abandoned by his wife to look after his two sons as he liked the comedic aspect of it.
8)He produced Capital as the novel immediately 'spoke' to him as it shows the life of people 'all in one street.' Also, he loved 'the sense of this big, expansive panorama of life as well as the small details of human behaviour.' He mentions that Capital is subtle and the characters are more complex and believable; this suggests that he liked how everything came together and it all seemed so natural/ real.
DVD PACKAGING:
1)The packaging uses other critically acclaimed TV dramas in order to promote Capital as they are their other creations that others may have watched/ enjoyed therefore, they will enjoy watching Capital.
2)The silhouette of the buildings are in London, this clarifies the setting. The fact that it isn't a clear image of London suggests that London might be exposed in the programme.
3)
4)The packaging implies that London is multicultural as the Kamal family are on there aswell as, Petunia and her family, Quentina and the Youts.
1)POSITIVE POINTS-
-"a complicated and brilliant portrait of London life" The Guardian.
-"strong performances from a superb ensemble cast" The Telegraph.
-"its far more gripping than a drama about the property market sounds" Evening Standard.
2)CRITICISMS-
-"an overly schematic tangle of under developed plot lines populated by underwritten characters" The Telegraph.
-"it was a disappointment" The Telegraph.
3)
4)The writer says that 'the average house price in London hits £500,000 as Capital's housing market shows no sign of losing steam'.
5)-"housing market and increasing rate of gentrification across London means that Capital's ideas still stand. Reflecting the times, the setting has changed from Clapham to Balham." Standard.
-"Capital offers a microcosmic metaphor for London at large." Standard.
-"This drama shows an eternal London, riven by inequality and quickened by diversity." The Telegraph.
TEXTUAL ANALYSIS:
1)At the beginning of the trailer, there are few shots of the streets in London. More specifically, there is a close up shot of the street name: 'Pepys Road' which shows the postcode. This immediately tells the audience the setting/ where everything is taking place.
2)There are many shots of what the characters are doing however, the clips are short therefore, it exposes the fact that London life is chaotic and fast paced.
3)DINNER SCENE AT KAMAL FAMILY- They are on face time with another relative and she says about speaking to the police about the postcards that they receive. Its suggests that the occurrences in London affects everyone regardless if they are involved in that situation or not; their family sticks together. The fact that they are on face time exposes the modernisation of London.
4)The soundtrack communicates the fact that it is set on a certain street. Also the lyrics communicate that the streets are negative; for example "they pull me back" suggests that they are almost controlling and you cant escape. This could relate to the postcards that the characters receive.
5)The main tense part of the trailer was when there was a point of view shot of someone photographing a house with the voice over of someone mentioning the police; it implies criminality and suspicion.
Episode 1 preview~
Episode 2 preview~
1)Upper-middle-class family life is presented as laid back as they have a babysitter. However, towards the end, Arabella walks in and acts extremely stuck up and mentions her phone- it implies that she is materialistic and cares more about technology over her kids. It suggests that they don't spend a lot of quality time together.
2)
3)In this preview, the audience may warm towards Roger as he is friendly to the babysitter and sings with his sons.
INDUSTRIES AND PRODUCTION CONTEXT:
1)The parent company for Kudos is 'The Shine' company.
2)In 2002, 'it came to international attention with the BAFTA Award-winning spy drama Spooks, which debuted on BBC One.
3)
4)
MARKETING AND PROMOTION:
1)To interest the audience, they include questions that the audience might think of themselves; it encourages them to watch the show as they want to know the outcome and find the answers to their questions. For example: 'Who is behind the anonymous hate campaign? And what do they want?'.
2)They mention other programmes that they have created a their audience might watch those shows and they know their work that they have created.
3)Kudos commissioned Capital for BBC One.
4)Toby Jones says that Roger 'isn't an evil banker' but he is 'slightly complacent.
5)It gives you the idea of what it means to belong to a community regardless of your background; this reflects that this is how London is in real life- everyone belongs to a community.
6)
7)One of his favourite moments in the drama was on Christmas morning when Roger was abandoned by his wife to look after his two sons as he liked the comedic aspect of it.
8)He produced Capital as the novel immediately 'spoke' to him as it shows the life of people 'all in one street.' Also, he loved 'the sense of this big, expansive panorama of life as well as the small details of human behaviour.' He mentions that Capital is subtle and the characters are more complex and believable; this suggests that he liked how everything came together and it all seemed so natural/ real.
DVD PACKAGING:
1)The packaging uses other critically acclaimed TV dramas in order to promote Capital as they are their other creations that others may have watched/ enjoyed therefore, they will enjoy watching Capital.
2)The silhouette of the buildings are in London, this clarifies the setting. The fact that it isn't a clear image of London suggests that London might be exposed in the programme.
3)
4)The packaging implies that London is multicultural as the Kamal family are on there aswell as, Petunia and her family, Quentina and the Youts.
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